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Lipitor's patent expiration closes the force needed to push Lipitor sales from $5Bn That's despite a very aggressive effort by Lipitor maker Pfizer Inc. 62bn in US during first half of 2012 Data compiled on the top 100-selling drugs in the US in the first quarter of 2012 revealed mixed results for atorvastatin products, with generic sales of the cholesterol-lowerer up 90 per cent while Pfizer's Lipitor brand saw its sales cut in half I conclude that most of the loss of Lipitor sales was due to direct competition from generic versions of Lipitor now currently available, which is further proof that Pfizer’s “innovative” attempts to stem the generic Lipitor tide has failed (see also “Pfizer Throws In the Lipitor Marketing Towel“) Oct 04, 2017 · • Novel Cholesterol-Lowering Drugs This report provides revenue forecast from 2017-2027 for the leading drugs under the Statins and Fixed-Dose Combination segment: • Crestor • Lipitor • Livalo. 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